In the 1980s, two ecologists, Jim Brown at the University of New Mexico and Brian Maurer at Brigham Young University, coined the term macroecology, which gave a name and intellectual home to researchers searching for emergent patterns in nature. Frustrated by the small scale of many ecological studies, macroecologists were looking for patterns and theories that could allow them to describe nature broadly in time and space. ... Brown and Maurer had been influenced heavily by regularities in many ecological phenomena. One of these, called the species-area curve, was discovered back in the 19th century, and formalized in 1921. That curve emerged when naturalists counted the number of species (of plants, insects, mammals, and so on) found in plots laid out in backyards, savannahs, and forests. They discovered that the number of species increased with the area of the plot, as expected. But as the plot size kept increasing, the rate of increase in the number of species began to plateau. Even more remarkable, the same basic species-area curve was found regardless of the species or habitat. To put it mathematically, the curve followed a power law, in which the change in species number increased proportionally to the square root of the square root of the area. ... Power laws are common in science, and are the defining feature of universality in physics. They describe the strength of magnets as temperature increases, earthquake frequency versus size, and city productivity as a function of population.