Malhama Tactical isn’t an enormous military conglomerate like the infamous Blackwater (now named Academi). It consists of 10 well-trained fighters from Uzbekistan and the restive Muslim-majority republics of the Russian Caucasus. But size isn’t everything in military consulting, especially in the era of social media. Malhama promotes its battles across online platforms, and the relentless marketing has paid off: The outfit’s fighting prowess and training programs are renowned among jihadis in Syria and their admirers elsewhere. It helps that until now the group has specialized its services, focusing on overthrowing Bashar al-Assad’s regime and replacing it with a strict Islamic government. ... The group’s leader is a 24-year-old from Uzbekistan who goes by the name Abu Rofiq (an Arabic pseudonym that means father of Rofiq). Little is known about him other than that he cycles through personal social media accounts rapidly, using fake names and false information to throw off surveillance efforts. ... Since launching in May 2016, Malhama has grown to do brisk business in Syria, having been contracted to fight, and provide training and other battlefield consulting, alongside groups like the al Qaeda-affiliated Jabhat Fateh al-Sham (formerly known as the Nusra Front) and the Turkistan Islamic Party, a Uighur extremist group from China’s restive Xinjiang province.