Popular Mechanics - The Never-Ending Greatness of L.L. Bean's Boots < 5min

The L.L. Bean Maine Hunting Boot has gone on expeditions to both Poles, and been commissioned by the U.S. military to go to war as well. They've popped up on the feet of Babe Ruth and Derek Jeter, Jake Gyllenhaal, Chloë Sevigny, and recently, as shown on Twitter, the feet of a woman dancing on stage during a Bruce Springsteen concert. They seem to wander college quads and main streets with equal ubiquity. And when the boots return to where they were made in Brunswick, Maine, to be repaired, each is tagged with its home port for resending ... last year alone: Roughly half a million Bean Hunting Boots were manufactured and sold, marking a 300 percent increase from a decade ago. Even the guys over in corporate can't explain it. They see it less as a fluke than as a question of longevity: If you stick around long enough, you become the trend again. ... All you really need to know is that the waiting list on back orders—from the sorority sisters of the SEC to old-school hunters—recently ran as high as a hundred thousand. Inside the company, where the boot is simply known as the Boot, they can't crank out product fast enough. ... The Boot was famously birthed in 1912 by one L.L. Bean, an orphan who came to love the Maine outdoors, and who swore, after a particularly miserable hunting trip involving cold, wet feet, that he'd never repeat the experience.