It’s interesting how people cannot see beyond what they’re used to. ... If you use technology correctly, you can change opinions overnight. ... We focused on the story and hiding the technology. ... It’s not the technology that entertains people, it’s what you do with the technology. ... your work will not be about the technology. It will be about connecting and entertaining people. ... If you create characters people connect with and tell stories that deeply entertain and move them, the audience will come.
Wang Jianlin, one of China’s richest men, is creating a rival to the American dream factory, from scratch. ... Most americans probably associate Qingdao, China, with beer. In 1903, German and British settlers founded the Tsingtao Brewery there, and Teutonic influence can still be seen in some of the architecture in older parts of town. But the city’s temperate climate and coastal setting, almost 350 miles north of Shanghai, lend it an atmosphere that more strongly recalls Southern California, an association lately reinforced by the new buildings going up on the coastline southwest of town. There, on a steep green hillside that overlooks the Yellow Sea, you’ll see a gigantic sign with white freestanding characters: 东方影都, which translates literally as “Eastern Cinema.” It’s like the Hollywood sign that has overlooked Los Angeles since 1923, only bigger. ... On a sprawling 1,200-acre site at the foot of that hill, a gaggle of construction cranes is noisily building Qingdao Oriental Movie Metropolis, a vast development that includes a movie studio, a theme park and entertainment center, a 4,000-room resort-hotel complex, a shopping mall, a 300-berth yacht club, a celebrity wax museum, and a hospital. The Dalian Wanda Group, China’s biggest commercial real-estate developer and the world’s largest owner of movie theaters, has committed $8.2 billion to the project. Wanda Studios Qingdao is the linchpin of the new development, and when it opens its doors in April 2017, it will be one of the largest and most technologically advanced feature-film-production facilities in the world, encompassing 30 soundstages; an enormous temperature-controlled underwater stage; a green-screen-equipped outdoor stage that’s still larger, at 56,000 square feet; a permanent facsimile of a New York City street; and much more. ... In 2011, the research firm IBISWorld named postproduction one of America’s “dying industries,” along with DVD, game, and video rental; newspaper publishing; and photofinishing. ... In 2012 alone, the country added 10 theater screens a day; it now has more than 28,000. Only the U.S., with close to 40,000 screens, has more, and Wanda owns more than 5,000 of those.
It’s clear that in addition to being one of the most gifted movie directors in the world, somehow the heir apparent to both Steven Spielberg and George Lucas, Abrams is also a superfan. ... That puts him in a precarious situation. He has inherited the one megafranchise to rule them all. Sure, this won’t be the first time Abrams resurrects a beloved Enterprise. But … this is the saga. It’s one of the things that invented modern superfandom. And this is no reboot. With The Force Awakens, Abrams is marshaling the same actors, writers, designers, and even the same composer to reanimate the characters and themes that made the original Star Wars into, well, Star Wars. He loves those movies as much as you or any of your laser-brained friends do. But when he first met those movies he was just an apprentice. Now he must become the master. ... the stakes are merely the future of the franchise that made Abrams a filmmaker; a mythology held precious by millions of people for four decades; and, oh, right, billions and billions of dollars in movies and merch over the next half century (at least). ... “More than anything, I drew on personal experiences as cautionary tales, things that I didn’t want to do again. ... I tried to not forget the mistakes I’d made, but I also tried to focus on things that I find inspiring about cinema.”