The rise of the internet and the widespread availability of digital technology has surrounded us with endless sources of distraction: texts, emails and Instagrams from friends, streaming music and videos, ever-changing stock quotes, news and more news. To get our work done, we could try to turn off the digital stream, but that’s difficult to do when we’re plagued by FOMO, the modern fear of missing out. Some people think that our willpower is so weak because our brains have been damaged by digital noise. But blaming technology for the rise in inattention is misplaced. History shows that the disquiet is fuelled not by the next new thing but by the threat this thing – whatever it might be – poses to the moral authority of the day. ... The first time inattention emerged as a social threat was in 18th-century Europe, during the Enlightenment, just as logic and science were pushing against religion and myth. The Oxford English Dictionary cites a 1710 entry from Tatler as its first reference to this word, coupling inattention with indolence; both are represented as moral vices of serious public concern. ... the culture of the Enlightenment celebrated attention as the most important mental faculty for the exercise of reason. ... Countering the habit of inattention among children and young people became the central concern of pedagogy in the 18th century. ... Unlike in the 18th century when it was perceived as abnormal, today inattention is often presented as the normal state. The current era is frequently characterised as the Age of Distraction, and inattention is no longer depicted as a condition that afflicts a few. Nowadays, the erosion of humanity’s capacity for attention is portrayed as an existential problem, linked with the allegedly corrosive effects of digitally driven streams of information relentlessly flowing our way. ... Throughout its history, inattention has served as a sublimated focus for apprehensions about moral authority.