Kase says the tape works by lifting the epidermis of the skin, allowing blood to flow more easily to an injured area, improving the circulation and reducing inflammation and pain along the way, effectively making incremental changes to fascia over time. But studies of the tape have failed to show any significant benefits or changes in muscle strength and performance. Despite this, the popularity of the tape continues to grow and many who use it for day-to-day activities, like running, maintain that it has therapeutic value. ... In sports, where every athlete is searching for a competitive advantage, or to find a way to lengthen their careers, Kinesio Tape is another shot in the dark, but one that doesn’t come in the form of a pill or injection. The tape operates under the idea that it can improve performance, and even if its physiological effects are limited, that psychological boost might be all that really matters.