Fader - E-40’s Eternal Comeback 18min

Becoming a rapper today might seem as easy as signing up for SoundCloud and visiting your neighborhood face-tattoo parlor, but only a few artists get to travel the country playing to sold-out arenas. Whichever end of this vast spectrum you find yourself on, it helps to be young and unattached, and able to tour constantly. E-40 is none of those things: he is 49, happily married with two sons. His rap career began when cassette tapes still seemed pretty novel, and now that many of us don’t even have a way of listening to CDs, he’s returned to making music the way he did back in the late ’80s: completely independently, selling his raps more or less directly to his fans.