The production of plastic requires large amounts of fossil fuels, and its disposal has led to landfills and oceans overflowing with waste. ... If we’re to get out from under the all the plastic we’ve created and thrown away, we’re going to have to do two things: find renewable sources from which we can make environmentally friendly plastics, and devise ways to clean up the plastic we’ve already discarded. ... Fortunately, researchers are working on solutions to address both these needs.
But a disastrous 2015—including the flubbed launch of a new camera—punctured that enthusiasm. Revenue for the first quarter of 2016 was down year over year, and a much-anticipated drone release was delayed. When Woodman arrives at the GoPro Games, the company’s stock is flirting with all-time lows, down almost 90% from its peak. ... It’s a ride that could make even the most seasoned extreme-sports enthusiast dizzy. Woodman takes a seat on an off-duty ski lift, the high Rocky Mountain sun behind him. And then he dives into his plan for reviving the company he loves. He says that a trio of new products being released this fall—including that delayed drone, called the Karma—will help win over a swarm of fresh consumers. New software will make video editing easier and content even more shareable. He is relentlessly optimistic. ... Woodman sees GoPro as a sort of mini Apple, a hardware company that is evolving into a software platform with social networking features. Its business model will even include monthly subscription fees alongside steady hardware upgrades.
Consider the number of networked cameras that capture data about you as you go about your day. Surveillance cameras are mounted in offices, stores, public transportation; on city streets, ATM machines, and car dashboards. You or your neighbors may have installed cameras to watch over your front door; you may have a webcam watching over your valuables—perhaps even your children. Security cameras are virtually everywhere, installed both to provide a record if a crime is committed and to deter people from committing a crime in the first place. Based on an exhaustive survey of the number of such cameras in one English county in 2011, it was estimated there were 2 million surveillance cameras in the United Kingdom alone—about one camera for every thirty people. ... Generalizing this to the rest of the world, there are about 100 million cameras watching public spaces, all day and all night. Yet, this is only one-tenth of the 1 billion cameras on smartphones. Within the next few years, there will be one networked camera for every single person on the planet. ... If technology continues to follow Moore’s Law, doubling the computing power available at the same price every 18 months, we will very likely be sharing the world with roughly 1 trillion sensors by 2020, in line with projections from Bosch, HP, IBM, and others. ... If everything is recorded, will it encourage "better" behavior? And how will the lack of any recording be interpreted?