Why the search leader’s antitrust deal fell apart ... The more Europeans rely on Google, however, the more they’ve come to fear it, making it an easy target for politicians. Last November members of the European Parliament voted 384 to 174 for a symbolic proposal to break up the search giant into two separate pieces—its monolithic search engine and everything else. In Spain, Google has been forced to shut down Google News over copyright issues. In Germany, it has stopped collecting images for its Street View navigation service because of privacy concerns. The memory of Stasi secret police surveillance in the former East makes such issues especially sensitive. More recently, Google has been forced to comply with an EU “right to be forgotten” ruling and to remove embarrassing items from its search database at the behest of users. ... Critics now draw from a wealth of evidence about the decision-making inside the Googleplex during this period, owing to perhaps the strangest twist in the entire case. Earlier this year every other page of a staff memo written by the Federal Trade Commission’s Bureau of Competition was mistakenly included in the response to a Freedom of Information request made by the Wall Street Journal. The 169-page FTC document quotes liberally from internal e-mails and memos, during the time when Google’s partners were noticing many of these changes to the search engine—and what they contained seemed incriminating.
The company’s 2,200-acre orchard, an hour north of Sacramento, is an industrial marvel. The 1.3 million trees there are more like bushes, 6 to 10 feet tall and planted in neat, tight rows. The density lets a two-story mechanical harvester straddle the trees and strip away the olives to a conveyor that drops them into a truck, which delivers them to an on-site mill that can press 3,200 gallons of oil an hour. No olive is touched by hand. California Olive Ranch, a privately held company, estimates it accounted for 65 percent of the olive oil produced in the U.S. in 2015. ... Gregory Kelley, chief executive officer of California Olive Ranch, says it’s the mainstream sellers that need to defend the quality of their products. Europeans, he says, have long sold their dregs to unsophisticated Americans, like jug winemakers did in the 1970s. In a strategy said to be either self-defeating or brilliant, depending on who’s talking, Kelley often rails about what he calls the olive industry’s dirty secrets. He says much of the so-called extra-virgin oil sold in the U.S. is of unreliable provenance: adulterated with cheaper oils, processed with excessive heat that strips out healthful properties, or flawed by sloppy harvesting that can cause fermented or rancid-tasting oil.