Since 1963, Pantone has created more than 10,000 standard color chips, which designers and manufacturers use to ensure the same products are consistently the same color, no matter where and how they’re made. Anyone can make a new color—by mixing pigments in different amounts, or by tweaking the finish, gloss, or texture of the material they’re printed on. But only after it is standardized and given a name does a color take on a true identity, Eiseman says. ... For the past 15 years, she has gathered the world’s color experts in secret meetings held in an undisclosed capital city to choose Pantone’s “Color of the Year”—a single hue meant to represent the coming zeitgeist. She also puts together a range of seasonal palettes, forecasting the ever-changing colors of our clothes, our wall paints, or our office furniture.
The L.L. Bean Maine Hunting Boot has gone on expeditions to both Poles, and been commissioned by the U.S. military to go to war as well. They've popped up on the feet of Babe Ruth and Derek Jeter, Jake Gyllenhaal, Chloë Sevigny, and recently, as shown on Twitter, the feet of a woman dancing on stage during a Bruce Springsteen concert. They seem to wander college quads and main streets with equal ubiquity. And when the boots return to where they were made in Brunswick, Maine, to be repaired, each is tagged with its home port for resending ... last year alone: Roughly half a million Bean Hunting Boots were manufactured and sold, marking a 300 percent increase from a decade ago. Even the guys over in corporate can't explain it. They see it less as a fluke than as a question of longevity: If you stick around long enough, you become the trend again. ... All you really need to know is that the waiting list on back orders—from the sorority sisters of the SEC to old-school hunters—recently ran as high as a hundred thousand. Inside the company, where the boot is simply known as the Boot, they can't crank out product fast enough. ... The Boot was famously birthed in 1912 by one L.L. Bean, an orphan who came to love the Maine outdoors, and who swore, after a particularly miserable hunting trip involving cold, wet feet, that he'd never repeat the experience.
If you’ve ever dressed up as a movie or television character for Halloween, the costume you bought was probably made by Rubie’s. The odds drop a little with generic characters like witches or vampires—plenty of smaller companies make those—but with more than 20,000 costumes and accessories for sale at retailers like Walmart, Amazon, and Party City, Rubie’s has probably played a part in your Halloween festivities. What started in 1951 as a soda shop/novelty store in Queens has, over the past 65 years, grown into an international business that earns hundreds of millions. (It doesn’t disclose figures, but the analytics firm IbisWorld estimates $251 million in revenue in the U.S.) Rubie’s has 3,000 employees, contracts with 12 factories in China, owns four factories in the U.S., and runs six large warehouses, four on Long Island, one in Arizona, and one in South Carolina. Rubie’s has also spawned 15 subsidiaries in countries such as Japan, the Netherlands, and the U.K. It sells Carnival costumes in Brazil, Day of the Dead dresses in Mexico, and Easter Bunny and Santa Claus suits around the world. But in America its bread and butter is still Halloween. ... Americans will shell out a record-breaking $8.4 billion on Halloween candy, costumes, and decorations this year, according to the National Retail Federation. That figure has jumped almost 70 percent in just 10 years, making Halloween the second-largest holiday in terms of decoration sales, behind Christmas. ... Rubie’s tries to anticipate Halloween trends a year in advance, but it’s constantly adjusting its plans as expected blockbusters flop (The Legend of Tarzan), beloved actors die (Gene Wilder’s Willy Wonka costume will be popular this year), or millions of people get swept up in the Pokémon Go craze and Beige finds himself mass-manufacturing last-minute Pikachu costumes to fill thousands of back orders. ... unlike regular clothes, which are subject to high import duties, most costumes are considered “festive apparel” and can be imported duty-free.