I suppose, the latest expression of that now vintage and troublingly prophetic bumper sticker: In Google we trust. ... My campus tour has something of the quality of a west coast Tomorrow’s World. It involves meetings with the head of Google Translate, Barak Turovsky, who places a phone on a table and has it talk to me in English directly from his spoken Russian; the cartographer-in-chief of Google Maps, Manik Gupta, who is excited about current efforts to map the unmappable – Indian villages, the Grand Canyon, the Great Barrier Reef – using backpackers and local knowledge. I listen to one of the two or three key brains behind the Search algorithm itself, Ben Gomes, who speaks 10 to the dozen of “natural language generation” and “deep learning networks” (and, inevitably, of the “holy grail” of answering users’ questions before they have been asked). I walk and talk with the Brit Alex Gawley, who has just reimagined Gmail for mobile. I have my mind suitably boggled by some of the more maverick voices at Google X, the company’s in-house futurology lab, including Mike Cassidy, whose Project Loon aims to bring Wi-Fi to 4 billion currently disconnected people, with the stratospheric use of tens of thousands of hot-air balloons ... From the outside it can appear as if Google is trying to solve every problem, colonise every market, all at once. As a company, it seems dangerously – or thrillingly, depending on your point of view – addicted to ubiquity. ... Corporate cultures only become a source of wider interest when their attached businesses are wildly successful. ... The more you spend in that deliberately pervasive culture, though, the more people you speak to, the more you realise that Google employees are not only living the Google dream, they are also selling a version of that fantasy to the world.