I’m sure some of the criticism of people who claim to be using data to find knowledge, and to exploit inefficiencies in their industries, has some truth to it. But whatever it is in the human psyche that the Oakland A’s exploited for profit—this hunger for an expert who knows things with certainty, even when certainty is not possible—has a talent for hanging around. ... How did this pair of Israeli psychologists come to have so much to say about these matters of the human mind that they more or less anticipated a book about American baseball written decades in the future? What possessed two guys in the Middle East to sit down and figure out what the mind was doing when it tried to judge a baseball player, or an investment, or a presidential candidate? And how on earth does a psychologist win a Nobel Prize in economics? ... Amos was now what people referred to, a bit confusingly, as a “mathematical psychologist.” Non-mathematical psychologists, like Danny, quietly viewed much of mathematical psychology as a series of pointless exercises conducted by people who were using their ability to do math as camouflage for how little of psychological interest they had to say. ... students who once wondered why the two brightest stars of Hebrew University kept their distance from each other now wondered how two so radically different personalities could find common ground, much less become soulmates. ... Danny was always sure he was wrong. Amos was always sure he was right. Amos was the life of every party; Danny didn’t go to the parties. ... Both were grandsons of Eastern European rabbis, for a start. Both were explicitly interested in how people functioned when they were in a “normal” unemotional state. Both wanted to do science. Both wanted to search for simple, powerful truths.