Major League Baseball Advanced Media, or BAM for short. BAM began as the in-house IT department for the league’s 30 teams, a small handful of employees originally tasked with building websites for teams and clubs. But over the last 15 years, BAM has emerged as the most talented and reliable name in streaming video, a skill set suddenly in very high demand. ... BAM cemented its status as one of the most important players at the intersection of sports, media, and technology, announcing that it will be powering the mobile, web, and television offerings from the National Hockey League. It’s the first time BAM has been fully embraced by another major league. ... For years, BAM was a name known only to industry insiders, a sharpshooter organization called in to make sure the big game or series premiere streamed without fail. Over time, it forged long-term deals with clients like WWE and Sony Playstation’s Vue network. Now it’s moving from powering the platform to co-owning the content as well. ... Watching sports online has always had one major complication: regional blackouts prevent you from streaming a game in the same territory as a television broadcaster who owns local rights. That meant BAM had to figure out where a customer was and whether or not they could legally watch the stream. In fact, BAM’s very first post-season package wasn’t even broadcast live in the United States or Japan. Fox owned the national broadcast rights to the pennant race, so BAM’s first big broadcast took place in Europe. From the beginning, BAM had to perfect live video streaming on a global scale.