Cheap beer, affordable tickets, swanky surroundings -- what's not to like about minor and independent league baseball parks? … In the world of marketing minor league baseball, where coloring outside the lines is the norm, anything within the boundaries of good taste is fair game. … Everything is content, and content is everything. … Even a bunch of whimsical Heat fans who ditched their team and missed a historic comeback. … "When it comes to marketing and promotions, we always try to stay topical, have fun with topical stuff," Seymour said. "During the NBA Finals, nothing was more topical than Heat fans leaving their team before Game 6 was over." … And with that, "Big Three" night at the Miracle's Hammond Stadium was born on Thursday, June 20. … In honor of Miami's "Big Three" (Heat-speak for the trio of LeBron James, Dwyane Wade and Chris Bosh) and as a good-hearted poke at Heat "fans," all Miracle patrons wearing Heat gear would get into the game for the low, low price of $3 per ticket, under two conditions: First, they enter through the "Exit" gates and second, they stay for the entire game, which I would imagine was not very difficult for most of them to do, what with it being "Thirsty Thursday" (half priced domestic beers!) and all.
One of the most iconic careers in major league history is ending: Mariano Rivera, two months from turning 44, 23 years removed from his start in professional baseball, will throw his last pitch. Goodbye to the alltime leader in regular-season and postseason saves. Goodbye to his cut fastball, which belongs with Carl Hubbell's screwball, Sandy Koufax's curveball and Nolan Ryan's fastball on the Mount Rushmore of greatest pitches. And goodbye to that trim, tailored figure who could work the noisiest room the way Astaire or Sinatra could, with a preternatural, unhurried cool and a lightness of being that made the difficult look easy. Only the tuxedo was missing. ... The son of a Panamanian fisherman became baseball royalty, though it was a hegemony hard-earned, not given. Rivera signed with the Yankees in 1990 at age 20 for just $3,000 and promptly made the first airplane trip of his life to report to spring training in Tampa. He injured his elbow in '92 and had ligament-repair surgery. He was left unprotected by the Yankees in the expansion draft later that year but went unclaimed by the Rockies and the Marlins, nearly was traded to the Tigers in '95 for lefthander David Wells and in '96 to the Mariners for shortstop Felix Fermin, and washed out as a major league starting pitcher with a 5.94 ERA in 10 chances in '95. Only then and in the bullpen, especially in October, did Rivera make his indelible mark. ... The end to his career, however, is hardly the end of his imprint. Rivera's personage is so humble, godly even, that his legacy will go on. Few players in any sport have retired with more reverence from his peers. "Probably not since Koufax have we seen anyone leave the game with so much respect," says Joe Torre, Rivera's manager with the Yankees for four of his five World Series championships. ... Like Koufax, Rivera has become an enduring ideal, a template of what it means to be a pitcher, a teammate and a friend. But the oral history of Rivera has only begun. This is the story so far, from some of the lives he has touched.
Major League Baseball Advanced Media, or BAM for short. BAM began as the in-house IT department for the league’s 30 teams, a small handful of employees originally tasked with building websites for teams and clubs. But over the last 15 years, BAM has emerged as the most talented and reliable name in streaming video, a skill set suddenly in very high demand. ... BAM cemented its status as one of the most important players at the intersection of sports, media, and technology, announcing that it will be powering the mobile, web, and television offerings from the National Hockey League. It’s the first time BAM has been fully embraced by another major league. ... For years, BAM was a name known only to industry insiders, a sharpshooter organization called in to make sure the big game or series premiere streamed without fail. Over time, it forged long-term deals with clients like WWE and Sony Playstation’s Vue network. Now it’s moving from powering the platform to co-owning the content as well. ... Watching sports online has always had one major complication: regional blackouts prevent you from streaming a game in the same territory as a television broadcaster who owns local rights. That meant BAM had to figure out where a customer was and whether or not they could legally watch the stream. In fact, BAM’s very first post-season package wasn’t even broadcast live in the United States or Japan. Fox owned the national broadcast rights to the pennant race, so BAM’s first big broadcast took place in Europe. From the beginning, BAM had to perfect live video streaming on a global scale.
Shohei Otani is the greatest thing to happen to baseball in a century. Not only is he Japan’s best pitcher—featuring a high-90s fastball and three strong secondary offerings—he’s also one of the country’s best hitters. Blessed with a towering frame and unteachable athleticism, Otani dominates on the mound and absolutely rakes at the plate. He’s a staff ace who hits in the heart of the order on the days between his starts. ... He’s a player many scouts believe is ready to step into MLB today as a front-of-the-rotation starter or an everyday outfielder with a middle-of-the-order bat—or maybe both. ... Outside of a couple brief, failed experiments, no one on this side of the Pacific has even tried what Otani is doing in a century—and certainly no one has done it as successfully. Ruth isn’t just a tall comparison for Otani—he’s the only comparison. ... Yes, Otani, a multi-millionaire and one of the most recognizable celebrities in Japan, lives in a dorm not unlike the one you inhabited during university. ... He says instead of going out, he fills his free time reading about training and nutrition or watching films about sports