Popular Mechanics - The Truth is in the Muck 9min

This story is more about comfort than you might imagine. It's also about restlessness, and safety, and complacency. Tuna rolls are familiar, but they don't do a lot for the environment. ... Instead of tuna and salmon we'd eat weeds, jellyfish, crisped wax worms—the plants and animals currently demolishing our local ecosystems. After a trip to Louisiana, he even incorporated nutria, a large swamp rodent, into his sashimi repertoire. Early on, customers simply walked out, unable to recognize his inventions as sushi, or even as food.