Hardly a lost city, Fordlândia is home to about 2,000 people, some who live in the crumbling structures built nearly a century ago. ... Ford, the automobile manufacturer who is considered a founder of American industrial mass-production methods, hatched his plan for Fordlândia in a bid to produce his own source of the rubber needed for making tires and car parts like valves, hoses and gaskets. ... In doing so, he waded into an industry shaped by imperialism and claims of botanical subterfuge. Brazil was home to Hevea brasiliensis, the coveted rubber tree, and the Amazon Basin had boomed from 1879 to 1912 as industries in North America and Europe fed the demand for rubber.