Wired - Power Play 5-15min

Most of us simply can’t shell out more than $70,000 for a Tesla. But comparatively affordable electrics like the Nissan Leaf still travel only about 80 miles on a charge—not far enough to dispel the dreaded “range anxiety” that such a low number provokes in most American drivers. A 2013 study by the California Center for Sustainable Energy found that only 9 percent of consumers said they would be satisfied with an electric car that can go 100 miles on a charge. Increase that range to 200 miles, though, and 70 percent of potential drivers said they’d be satisfied. ... over the past couple of years, a number of major auto­makers—General Motors, Nissan, Volkswagen—have lined up with plans to offer an electric car with (yep) approximately 200 miles of range, for a price somewhere around the average cost of a new American car, about $33,000. They all hope to do so quickly, as fuel efficiency requirements are ratcheting up every year. And they all hope to get there before media darling Tesla does. Musk—billionaire, celebrity, space and solar-energy mogul, would-be colonizer of Mars—has said since 2006 that Tesla’s “master plan” is to work toward building an affordable, long-range electric car. ... In short, the electric car business has taken the form of an old-fashioned race for a prize—a race in very soft sand. There’s no Moore’s law for batteries, which are chemical not digital. Cell development is all slow, arduous trial and error. When your goal is to drive energy efficiency up while driving costs down on a mass industrial scale, there aren’t many shortcuts or late-night inspirations to be had. But now it looks pretty clear who the winner will be. And it ain’t Tesla.