Bloomberg - How Driscoll’s Is Hacking the Strawberry of the Future 5-15min

The company is determined to breed the perfect strawberry ... Strawberries grow almost everywhere in the world, though nowhere as bounteously as they do along this particular stretch of the California coast, about 95 miles south of San Francisco, where the Pajaro River empties into Monterey Bay. The Spanish explorer Sebastián Vizcaíno, anchoring nearby in 1602, found wild strawberries in December, which was unheard of in Europe. Explorers to other parts of the New World also discovered strawberries with marvelous advantages in color, size, and flavor, and took botanical specimens home. Two of these crossed to yield the modern strawberry, Fragaria x ananassa, in the 18th century. ... Today, California produces almost 29 percent of the world’s strawberries—$2.6 billion worth—a lot of that from the 14,200 acres of fields that surround Watsonville and neighboring Salinas. ... Yield per acre in California has increased almost fivefold since the 1950s. ... The state’s strawberry acreage has dropped about 4,000 acres in the past two years, a decrease of 11 percent, as some growers have abandoned the fruit. ... Driscoll’s breeding program predates the company itself. In 1944 a group of strawberry farmers founded the Strawberry Institute of California, dedicated to the development of new and better varieties. Driscoll Strawberry Associates, formed as a grower’s cooperative in 1953, merged with the institute in 1966, and got out of physical farming. Since then, the company has focused on the two ends of the supply chain. ... Driscoll’s has a staff of 30 scientists devoted solely to strawberries, manipulating evolution at nine research stations in Watsonville, Southern California, Florida, Spain, Mexico, and the U.K. The company provides seedling plants to contracted growers. Then, when the growers harvest the berries, Driscoll’s packs, ships, and markets them to retailers. The growers get 85 percent of the revenue; Driscoll’s keeps the rest.