Fortune - Disney CEO Bob Iger's empire of tech 5-15min

Bob Iger has spent much of his near decade at Disney wearing an additional corporate hat: CTO. The result? He has brought the coolest innovations from Lucasfilm, Pixar, Marvel, and ESPN into a single galaxy. ... “blue sky” experimentation has always been part of Disney’s ethos, going back to the days of multiplane cameras (to add visual depth to the background in the 1937 film Snow White and the Seven Dwarfs) and early use of lifelike robots (Disneyland’s Enchanted Tiki Room, which features electromechanical singing birds, pioneered the concept in 1963). But more than six decades ago, when founder Walt Disney first created Imagineering as the company’s innovative arm, virtual reality chambers were almost as far-fetched as talking animals. ... while there are many lessons to learn from the way he has run Disney over the past decade, this one is right up there: Not only do today’s media companies need to start thinking like technology companies—their CEOs also need to start thinking like CTOs. ... a former upstate New York weatherman who began his career at ABC in 1974 ... Every few months the CTOs of Disney’s respective businesses meet—at ESPN headquarters in Bristol, Conn., or at the company’s development center in Seattle, or at another locale—to discuss challenges and share information. Over the past couple of years the CTO council has launched “hackathons” and convened a “Best of Disney” annual symposium in which 50 new innovations are on display for the whole company to view. They’ve also partnered on technology initiatives like creating a single user ID that customers can use with various digital products. More recently they’ve started strategizing ways to incorporate drones into Disney’s businesses, such as flying them over football games with high-resolution cameras. Last summer the company filed a series of drone-related patent applications. (Eighty-four percent of Disney’s active patents were filed during Iger’s tenure as CEO.)