In this special HODINKEE feature of Inside The Manufacture, I will recount a four day experience that completely changed my perspective on the world's most important watch maker – the time that I got to spend inside all four of Rolex's actual production facilities in Switzerland. I had many ideas of what I would see, and while some were accurate, others could not have been further from the truth. Below, you'll hear and see what it is like to go inside Rolex in a way that few have, or will ever get to experience. This is inside Rolex, like you've never seen it before. ... Rolex is one of the few watch manufactures that has two completely separate but totally equal strengths – an amazing history of innovation (truly – like, not one bought with naming rights), and world-class manufacturing capabilities today.