BuzzFeed - The Man Who’s Trying To Build A Better Apple 5-15min

This apple had been carefully grown somewhere in Washington state, the result of millions of dollars and two decades of labor. Break apart its unremarkable surface to reveal its flesh, wait long enough, and you’ll see what’s different: It remains pure white. It doesn’t start to brown right after you take a bite and leave it on the kitchen counter. In fact, it doesn’t start to brown until it molds or rots. It doesn’t bruise, either. Through a feat of genetic engineering, Carter’s apples hold on indefinitely to the pearly-white insides that inspired their name — the Arctic. ... The Arctic was conceived by Carter’s company, Okanagan Specialty Fruits, which he runs with his wife, Louisa, and four other full-time employees, newly under the umbrella of a large biotech company that bought it this year. It’s an intended solution to what Carter sees as two interrelated problems: First, millions of pounds of perfectly good apples get dumped every year because they look a little too bruised or brown, the victims of an instinctive human aversion to fruits and vegetables that aren’t smooth, shiny, and symmetrical. And at the same time, North American consumers, accustomed to 100-calorie packs and grab-and-go everything, have developed an impatience for food that can’t be quickly eaten. ... Taken together, these two trends mean that while apple consumption has flatlined in the United States for decades, a staggering amount of apples go wasted. ... Apples in particular have been transformed dramatically by commercial cultivation and serendipitous acts of nature over the last two millennia. The apples grocery store shoppers pluck off shelves in 2015 are vastly different from the ones first discovered in Kazakhstan, or even the ones grown by Johnny Appleseed in the 19th century. ... A study in the Journal of Consumer Affairs estimated that $15 billion in fresh and processed fruit was lost from the U.S. food supply in 2008 — about $9 billion at the consumer level and the rest at the retail level.