Pettis had begun his ascent in 2006, producing weekly videos for MAKE magazine—the maker movement’s Bible—that featured him navigating goofy tasks such as powering a light bulb with a modified hamster wheel. In 2008, he cofounded the NYC Resistor hackerspace in Brooklyn. By then, Pettis was a star. A year later, he launched a Brooklyn-based startup with friends Adam Mayer and Zach Smith (also a NYC Resistor cofounder) called MakerBot. ... By 2015, Pettis, Mayer, and Smith had all moved on. A new CEO and management team has taken the helm since then, and three rounds of layoffs cut the employee head count from a high of around 600 to about half that. This year a Taiwanese competitor nabbed MakerBot’s spot as the most popular desktop 3D printer maker. ... How did MakerBot, the darling of the 3D printing industry, fall so hard and seemingly so fast?
Pick any other major city or metropolitan area in the U.S., and the situation’s probably the same: a massive surge in deliveries to residential dwellings, one that’s outstripping deliveries to commercial establishments and creating a traffic nightmare. ... It’s estimated that, on average, every person in the U.S. generates demand for roughly 60 tons of freight each year, according to the National Capital Region Transportation Planning Board. In 2010, the United States Post Office—which has overtaken both FedEx and UPS as the largest parcel-delivery service in the country—delivered 3.1 billion packages nationwide; last year, the USPS delivered more than 5.1 billion packages. The growth in e-commerce is fueling a commensurate rise in the number of delivery vehicles—box trucks, smaller vans, and cars alike—on city streets. ... While truck traffic currently represents about 7 percent of urban traffic in American cities, it bears a disproportionate congestion cost of $28 billion, or about 17 percent of the total U.S. congestion costs, in wasted hours and gas.