Mashable - The cult of Wawa 5-15min

To an outsider, Wawa appears like a normal, run of the mill convenience chain — except to residents in Pennsylvania, Delaware, New Jersey, Maryland, Virginia and Florida. To them, Wawa is a community hub that deserves praise, fan mail and even country songs. ... On a separate occasion, a Thanksgiving food drive supports employees and customers in need. Whether it’s helping out store associates or donating thousands of dollars to charity, many Wawa stores take pride in their communities. It might seem unusual for a store that sells gas and Sizzlis. ... Later, Wawa became a go-to milk delivery company, but the service unraveled during the late 1950s and early '60s. ... Wawa opened its first food market on April 16, 1964 in Folsom, Pennsylvania. ... It’s not out of the norm for Wawa employees to stay with company 30 to 40 years. At HQ they've pasted photos in their cubicles, work memories throughout the years, alongside kitschy memorabilia. ... 41% of the company is owned by employees through Wawa's employee stock ownership program. ... “You think of a Wegmans, you think of an In-N-Out Burger, they are very slow growth, very deliberate — and i think there’s an element of that cult status that’s attached to that in some regard," Gheysens. ... Annually Wawa brews more than 195 million cups of coffee, sells 80 million built-to-order hoagies and serves 600 million customers. In 2015 the company ranked No. 34 on Forbes’ list of America’s largest private companies, bringing in $9.7 billion in revenue each year. In 2016 Wawa plans to open 47 new locations.