April 22, 2016
When Papadellis first arrived at Ocean Spray, prices had hit rock bottom because of a massive surplus of cranberries on the market. It was nearly impossible for a farmer to turn a profit, and hatchet men from Bain & Company and Merrill Lynch had advised company brass to trim the fat and dump the brand while it was still worth selling. Papadellis had a different vision. He set out to bring the juice giant back from the brink, and by 2005 had discovered a company-saving cash cow: Craisins, those addictive little treats that are a whole lot like raisins—sweet enough to soothe a tyrannical toddler’s afternoon tantrum yet packed with enough fiber to kick-start a senior citizen’s GI tract. With boundless consumer appeal, the shriveled hulls of cranberries reduced the industry-wide glut of fruit and blossomed nearly overnight into a bite-size blockbuster that resurrected the cranberry business. ... In reality, though, Craisins were both a savior and a scourge: They hoisted profits, but the more Ocean Spray produced, the more cranberry-juice concentrate it was left holding. As a result, when Craisins sales skyrocketed, millions of gallons of viscous, bitter concentrate flooded Ocean Spray’s storage freezers. With bottled-cranberry-juice sales remaining stagnant, Papadellis worried that this excess of concentrate would soon drown the farmers, saturate the market, and send everyone back to the poorhouse. ... Two harvests after his speech at Disney, the price for a 100-pound barrel of cranberries on the open market plunged from $70 to $18. Since then, the market has continued to flounder, and today much of the cranberry industry is still sputtering in a glut of concentrate while growers increasingly face bankruptcy.
Conventional wisdom says that globalization has stalled. But although the global goods trade has flattened and cross-border capital flows have declined sharply since 2008, globalization is not heading into reverse. Rather, it is entering a new phase defined by soaring flows of data and information. ... Remarkably, digital flows—which were practically nonexistent just 15 years ago—now exert a larger impact on GDP growth than the centuries-old trade in goods ... although this shift makes it possible for companies to reach international markets with less capital-intensive business models, it poses new risks and policy challenges as well. ... The world is more connected than ever, but the nature of its connections has changed in a fundamental way. The amount of cross-border bandwidth that is used has grown 45 times larger since 2005. It is projected to increase by an additional nine times over the next five years as flows of information, searches, communication, video, transactions, and intracompany traffic continue to surge. In addition to transmitting valuable streams of information and ideas in their own right, data flows enable the movement of goods, services, finance, and people. Virtually every type of cross-border transaction now has a digital component.
According to scientists I spoke with, the quality of your slumber has more repercussions on your happiness, intelligence, and health than what you eat, where you live, or how much money you make. Not to be a downer, but chronic sleep deprivation, which Amnesty International designates a form of torture, has been linked to diabetes, cancer, high blood pressure, heart disease, stroke, learning difficulties, colds, gastrointestinal problems, depression, execution (the sleep-starved defense minister of North Korea is rumored to have been shot after dozing in the presence of Kim Jong-un), world disasters (the Challenger explosion, the Three Mile Island meltdown), and non-disasters ... Many scientists have come to believe that while we sleep the space between our neurons expands, allowing a cranial sewage network—the glymphatic system—to flush the brain of waste products that might otherwise not only prevent memory formation but muck up our mental machinery and perhaps eventually lead to Alzheimer’s. Failing to get enough sleep is like throwing a party and then firing the cleanup crew. ... A National Institutes of Health study showed that twenty-five to thirty per cent of American adults have periodic episodes of sleeplessness and twenty per cent suffer from chronic insomnia. On the advice of sleep doctors, fatigue-management specialists, and know-it-alls on wellness blogs, these tossers and turners drink cherry juice, eat Atlantic perch, set the bedroom thermostat between sixty-seven and seventy degrees, put magnets under the pillow, curl their toes, uncurl their toes, and kick their partners out of bed, usually to little avail. ... The ancient Romans smeared mouse fat onto the soles of their feet, and the Lunesta of the Dark Ages was a smoothie made from the gall of castrated boars.
Docking in a luxury marina is about the only place to catch a random glimpse of Tiger, who moves through the world in a cocoon of his own creation. When he bought his plane, he blocked the tail number from tracking websites: It ends in QS, the standard code for NetJets. Many athletes, by contrast, have some sort of vanity registration, and some even have custom paint jobs; Michael Jordan's plane is detailed in North Carolina blue, and his tail number is N236MJ -- the "6" is for his titles. Jack Nicklaus flies around in N1JN nicknamed Air Bear. Sitting on a tarmac, Tiger's plane looks like it belongs to an anonymous business traveler, nothing giving away its famous owner. He comes and goes quietly. ... He'd long struggled to sleep, and when he wasn't texting or playing video games, he'd read, often military books about lone men facing impossible odds, such as Roberts Ridge or Lone Survivor, or books about theoretical physics and cosmology. The intro to Get a Grip laid out the basic rules of early science, from Newton and Galileo, focused on the concepts of friction and gravity. These had long interested him. Five-year-old Tiger once made a drawing that showed stickmen swinging different clubs, with the clubface sketched, as well as the flight path of the ball, including distance and apex. ... He grew up without siblings or many friends. Tiger and Earl did everything together, hitting balls into a net out in the garage, or spending hours at the golf course, and when they'd finish, Earl would order a rum and Diet Coke, and Tiger would get a Coke with cherries, and they'd sit and nurse their drinks like two old men. The golf pro at the Navy course, Joe Grohman, worried that Tiger didn't have friends his own age until high school. His friends were Earl and Earl's old military buddies. ... Tiger heard the stories and saw the deep love even strangers felt for each other. His entire childhood revolved around these men and their code.