July 29, 2015
A thirty-second earthquake generally has a magnitude in the mid-sevens. A minute-long quake is in the high sevens, a two-minute quake has entered the eights, and a three-minute quake is in the high eights. By four minutes, an earthquake has hit magnitude 9.0. ... Most people in the United States know just one fault line by name: the San Andreas, which runs nearly the length of California and is perpetually rumored to be on the verge of unleashing “the big one.” That rumor is misleading, no matter what the San Andreas ever does. ... Just north of the San Andreas, however, lies another fault line. Known as the Cascadia subduction zone, it runs for seven hundred miles off the coast of the Pacific Northwest, beginning near Cape Mendocino, California, continuing along Oregon and Washington, and terminating around Vancouver Island, Canada. The “Cascadia” part of its name comes from the Cascade Range, a chain of volcanic mountains that follow the same course a hundred or so miles inland. The “subduction zone” part refers to a region of the planet where one tectonic plate is sliding underneath (subducting) another. ... If, on that occasion, only the southern part of the Cascadia subduction zone gives way—your first two fingers, say—the magnitude of the resulting quake will be somewhere between 8.0 and 8.6. That’s the big one. If the entire zone gives way at once, an event that seismologists call a full-margin rupture, the magnitude will be somewhere between 8.7 and 9.2. That’s the very big one.
On the road, down the bottle, and across the border with Boston’s greatest competitive bagpipe band. ... the average Bostonian is most likely to associate bagpipes with parades, funerals, and the Dropkick Murphys. There is, however, an insular group of competitive pipers who can harness the sharp, searing cacophony of the instrument—part atonal yawp, part skull-splitting drone—and make it sing. Those graced with such virtuosic skills are rarely the ones performing at your neighborhood bar on St. Patrick’s Day or marching down Main Street on the Fourth of July. To hear their talents, you need to head to far-flung Scottish festivals and Highland Games, where bands battle one another for international supremacy. ... while they may be insane, they’re not crazy in the manner of Sonny Barger or Tommy Lee. Instead, their brand of lunacy is a rabid fanaticism for an instrument rooted in medieval warfare. Each competitor on this bus has devoted an ungodly amount of time, patience, and dollars to one of history’s most misunderstood musical pursuits. For the love of the ancient craft, they don wool kilts and knee-high knit “hose” in the dog days of summer, marching through open fields and baking in the sun. Band members include wunderkind teenagers who attend bagpiping summer camp, drum freaks who spend hours debating color schemes of snare shells, and professionals from every rung of the career ladder, who burn through a year’s worth of vacation days when competition season arrives. ... the World Pipe Band Championships, an annual event that attracted 30,000 spectators last year and was streamed live to U.K. audiences on the BBC.
Inside Germany’s profligate (Greek-like!) fiasco called Berlin Brandenburg ... Three years later, Berlin Brandenburg has wrecked careers and joined two other bloated projects—Stuttgart 21, a years-late railway station €2 billion over budget, and an €865 million concert hall in Hamburg—in tarnishing Germany’s reputation for order, efficiency, and engineering mastery. ... At the very moment Merkel and her allies are hectoring the Greeks about their profligacy, the airport’s cost, borne by taxpayers, has tripled to €5.4 billion. Two airport company directors (including Schwarz), three technical chiefs, the architects, and dozens if not hundreds of others have been fired or forced to quit, or have left in disgust. The government spends €16 million per month just to prevent the huge facility from falling into disrepair. According to the most optimistic scenarios, it won’t check in its first passengers until 2017, and sunny pronouncements have long since given way to “catastrophe,” “farce,” and “the building site of horror.” There is a noted German word for the delight some took in the mess, too.
It's expensive, difficult, and demands the kind of time most people get only when they go on vacation — or retire. From the dried up fairways of Southern California to the vacant course-side condos on the Carolina coast, we survey the sport's demise — and the entrepreneurs hoping to reinvent it for a new, less patient generation. ... By any measure, participation in the game is way off, from a high of 30.6 million golfers in 2003 to 24.7 million in 2014, according to the National Golf Foundation (NGF). The long-term trends are also troubling, with the number of golfers ages 18 to 34 showing a 30 percent decline over the last 20 years. Nearly every metric — TV ratings, rounds played, golf-equipment sales, golf courses constructed — shows a drop-off. ... Golf's heyday coincided neatly with Tiger's run of 15 major golf championships between 1997 and 2008. If you listen to golf insiders, he's the individual most to blame for those thousands of Craigslist ads for used clubs. ... But you can't blame one man's wandering libido for the demise of an entire sport. The challenges golf faces are myriad, from millennials lacking the requisite attention span for a five-hour round, to an increasingly environmentally conscious public that's reluctant to take up a resource-intensive game played on nonnative grass requiring an almond farm's worth of water, to the recent economic crisis that curtailed discretionary spending. ... By now the various attempts to "save" golf by making the game faster, cheaper, and easier to play have all taken on an air of desperation. There have been a number of initiatives and innovations designed to lure younger players onto the course — most of them attempts to speed up the game.
Far from the nuclear negotiations, a new tech-savvy Iranian generation takes shape. ... I asked one woman how she best prepares for the rigor of building a company. “By doing!” she smirks at me. She pauses, and adds, “Oh, and I read all the top Silicon Valley blogs and take a few classes from Stanford, Wharton and other colleges around the world for free on Coursera.” Several at the lunch put down their forks and show me their smart phones, each open on Wifi to courses like “Introduction to Marketing, “International Leadership and Organizational Behavior” and “Better Leader, Richer Life.” ... Politics, power, mistrust: This is one version of how the media frames discussion of Iran. It’s very real, and it has much caution and evidence to support it. ... But there’s another tale, one I saw repeatedly in my trip there last month. It was my second visit within the year, traveling with a group of senior global business executives to explore this remarkable and controversial nation. ... This tale focuses on Iran’s next generation, an entirely new generation that came of age well after the Islamic Revolution, and on human capital, the greatest asset a country can have. It’s about technology as the driver for breaking down barriers even despite internal controls and external sanctions. People under age 35 represent nearly two-thirds of Iran’s population at this point: Many were engaged in the Green Movement protests against the Iranian presidential election in 2009. Most are utterly wired and see the world outside of Iran every day—often in the form of global news, TV shows, movies, music, blogs, and startups—on their mobile phones.